Typography is a vehicle for our brand voice, contributing to how our messages are read and communicated. Usual is the primary workhorse for our communications. Alternate Gothic Condensed, a condensed typeface, performs well as an accent to pair with Usual or on its own in headlines.
Used together, these two typefaces create a clear hierarchy and keep our content legible and engaging.
We use Blackbike Rough and Bodoni PT in smaller and more specialized capacities, which will be explained in the following pages.
Usual, Alternative Gothic Condensed, and Bodoni PT are all available via Adobe Fonts. You must be logged in to Adobe Creative Cloud with your Linkblue credentials. If you are unable to log in with those credentials, please submit a help ticket to IT.
Blackbike can be downloaded here.